Brief 

Halo Top, known as Canada’s favourite better-for-you ice cream, tasked Bodega PR to connect with their West Coast community in a way that would resonate with a broader audience while staying true to its core values. 

How We Did What We Did

Bodega PR developed what was called Hike to the Heavens - a unique influencer event that combined outdoor adventure with guilt-free indulgence. Set against the backdrop of Squamish’s scenic Sea to Sky Gondola, the activation brought together 18 influencers for a sponsored hike, followed by a Halo Top tasting at the peak. Wellness expert Charlotte Singmin served as our brand ambassador and host, leading a mid-hike meditation with the creators, helping them unwind and connect with nature. Bodega PR successfully communicated Halo Top’s core values by highlighting that it's the ice cream for any occasion, offering a guilt-free treat that fits seamlessly into a balanced lifestyle.