Brief

BareMinerals, renowned for their sustainable and minimalist approach to beauty, aimed to spotlight their beloved GEN NUDE product line focusing on two key products, the GEN NUDE Blonzer and GEN NUDE Highlighting Blushes.

How We Did What We Did

Bodega PR aimed to bring a fresh idea to the table, creating an innovative campaign. Even though the product itself was well-established, we wanted to approach it differently. To achieve this, Bodega PR partnered with @torontoplantgirl to design custom greenhouses for 20 GTA creators.

These were delivered early in the year, symbolizing a fresh start and a commitment to growth. The response was phenomenal and exceeded all expectations. This kit transformed our perspective on how we approach PR packages, proving that thoughtful, creative touches can have a lasting impact.