Brief 

Free2b required support in spreading awareness of their allergen-free sunflower butter cups and to highlight the retailers selling their products. 

How We Did What We Did 

Bodega conducted influencer outreach, providing gifting kits featuring Free2b products to influencers. Our team encouraged influencers to create entertaining content, convey important product messages and usage ideas, and direct followers to retail locations where products are available. Two distinct campaigns were executed: one centered around back-to-school and the other focusing on the fall season.